I’ve got it all wrong
By Simon Woodhead Getting back into the saddle and seeing this industry with fresh eyes, I realise nearly everything we’ve done over the last 26 years has been wrong. We’ve been too honest, too transparent…
Author Archives: Simwood
Not all channels are equal
By Frazer Barnett There are some of the more esoteric aspects of the Simwood service which I feel do not get enough attention. Channels, while viewed by many as a commodity that is identical across…
I’m back!
By Simon Woodhead Last October I posted that I was stepping down as CEO and my long-standing colleague Grahame Davies would be replacing me. Today, I pick up the reins again. As you may recall…
How many links in your chain?
By Simon Woodhead TLDR: We’ve added even more directs so most of your UK fixed, mobile and non-geographic calls will route directly to their destination, improving quality, speed of connection and resilience to failure. We’ve…
Dirty surcharges now on more British Isles calls
By Simon Woodhead If you’ve followed our previous blogs on origin surcharges, what comes next will probably not surprise you. If this is the first you’ve heard, allow me to recap: We know not what…
Massive consumer telecoms price rises
By Simon Woodhead Given the ongoing cost of living crisis, I’d like to shine the spotlight on another of this industry’s dirty little secrets. It isn’t our secret, we’ve never played along, but you and…
Protecting your customers from fraud
By Simon Woodhead It has been a week or so since we updated you on our plans for blocking inbound and outbound calls according to Ofcom’s DNO list. I wanted to circle back and look…
Blocking fraudulent calls
By Simon Woodhead Ofcom publishes the ‘DNO list’, a list of inbound only phone numbers from high profile organisations that should never originate outbound calls. These numbers are highly desirable to scammers and frequently used…
The noose is already round your neck!
By Simon Woodhead In ye olde days, when punishment by hanging was a thing, life wasn’t fun but there was one positive (beyond being there to witness one of our competitors’ last maintenance windows!). Being…
UK Numbering Pricing
By Simon Woodhead TLDR: All conserved and desirable 020 ranges (i.e. 020 7 and 020 8), and Conserved area codes, will now have a small set-up charge to discourage stock-piling. For many years we’ve had…